Cleveland, Ohio welcomed 2,500 attendees from 50 countries to the fourth annual Content Marketing World event. The Content Marketing Institute helps brands attract and retain customers through compelling, multi-channel storytelling.
Since the original Content Marketing World in 2011, attendance has grown 416%. Attendees and speakers include 10 of the Fortune 15 companies and 36 of the Fortune 100. The show was held in the Cleveland Convention Center.
Over the course of four days, attendees will have the opportunity to hear 175+ speakers and visit 70+ sponsor’s booths. Topics Tuesday covered Business-to-Business, Business-to-Consumer, Future Content, Content Discovery, Demand Generation and Global Content Strategy.
The show was opened by Joe Pulizzi, founder of the Content Marketing Institute. Pulizzi explained results of recently completed studies that show that 54% of successful marketers have a detailed, documents content marketing strategy, while on 11% of unsuccessful marketers have one. Similarly, only 3% of successful marketers have no strategy whatsoever, while 44% of unsuccessful marketers have none at all.
Continuing on, he related that those successful marketers also followed their strategy more closely, measured it using a large variety of metrics, produced more content and spent more than their unsuccessful counterparts.
[For more photos of the event, click here.]
Sessions continue tomorrow during the main portion of the show and wrap up Thursday with an optional Industry Lab session.