Press Release

MOUNTAIN VIEW, Calif., June 16, 2015 — Eyefi (, the global leader in digital

photo apps and services, today announced updated offerings that include support for WiFi

enabled cameras. With Eyefi’s WiFi camera connectivity, customers who use GoPro and

Olympus WiFi cameras don’t have to wait until they get home to upload and share their photos.

Photos from those cameras are instantly transferred, automatically organized and beautifully

displayed alongside images captured with other cameras, including DLSR cameras with an

Eyefi Mobi WiFi SD card, mobile phones and tablets. With Eyefi Cloud Smart Tags, the entire

collection of photos is automatically classified by subject area and synced to all devices making

it easy to find, enjoy and share vivid memories as soon as they happen.

Eye-Fi Connected logo

“No one uses only one device for taking pictures anymore,” said Matt DiMaria, Eyefi CEO.

“When it comes to camera gear, today’s photo enthusiast relies on an array of equipment—from

WiFi cameras, to DSLRs with an Eyefi Mobi card, to smartphones and tablets. With Eyefi,

photos from each camera are instantly transferred and available in a single collection,

eliminating tedious, time-consuming manual transfer and consolidation steps and with Eyefi

Cloud, photos are made available on every device, instantly.”


Take advantage of intelligent organization

In addition to the ease and convenience of having your photos in a single collection, Eyefi brings

a new level of organization to photographers. Smart Tags automatically identify the subject or

subjects in each photo, and applies tags automatically. Dozens of tags—such as person,

landscape, food and drink—are included, and custom tags can also be created. Smart Tags are

completely configurable by the user giving them control over how their images are organized

and making them easier to find.


Discover more about your photos

The revolutionary Discover feature is the first and only visualization tool that helps

photographers learn more about how they shoot, and how settings and combination of settings

affect images. Discover takes camera metadata—such as model, ISO, aperture, and shutter

speed—and makes it easy for photographers to analyze their photos. Results are displayed in

an informative, graphical format.


Pricing and availability

Eyefi’s WiFi camera connectivity is available on Android-based devices today, and will be

released on iOS-based devices later this year. Eyefi is also announcing a new $4.99 monthly

pricing option for Eyefi Cloud. The Eyefi Cloud subscription includes WiFi camera connectivity

support for GoPro and Olympus cameras with built-in WiFi. Eyefi Mobi app users who don’t

subscribe to Eyefi Cloud can add WiFi camera connectivity to their Eyefi Mobi app with an inapp

purchase of $4.99. Eyefi’s WiFi camera connectivity is available for use with GoPro Hero+

LCD, Hero 3, GoPro Hero 4 and Olympus Stylus 1, OLYMPUS PEN E-P5, Olympus Stylus

TG860, and Olympus OM-D E-M5 Mark II cameras.

Eyefi frees photographers worldwide to take and experience great photos everywhere.

Photographers know that when taking great photos is essential, being able to focus on taking

the shot matters the most. By automating photo transfer, organization and accessibility, Eyefi

gives hobbyists, amateur photographers and professionals more time to focus on what they do

best — taking great photos. Eyefi products have transferred over 1 billion images from digital

cameras to the Internet, mobile devices and PCs.

GOPRO, HERO, the GOPRO logo, and the GoPro Be a Hero logo are trademarks or registered

trademarks of GoPro, Inc.

Olympus is a registered trademark, and other Olympus product and service names and slogans

referenced in this release are trademarks or registered trademarks of Olympus and/or Olympus’

affiliated companies.

For more information about Eyefi, please visit or @EyefiCard.