Guest post from Mike Vento – founder of MyFuelUp
The perfect companion for the health-conscious on-the-go individual, MyFuelUp (www.myfuelup.com) is a brand new web and mobile app available on iOS and Android devices. When the user sets up their account, MyFuelUp first gets to know them through a short diet survey. Things like their fitness goal, workout type/timing, food allergies, and lifestyle (vegan, paleo, etc.) are considered by the app. Then, the gears turn and the app algorithmically generates a FREE meal plan with the correct caloric and macronutrient breakdown to hit the user’s health and fitness goals, week after week. The meal plan is fully adjustable within the healthy constraints, so users may swap one fruit for another, one healthy fat for another, etc.
To make things easier and efficient, the app further offers a grocery list based on the meal plan, ensuring the user purchases exactly what they need to be successful and in the correct quantities, while shopping. The app has plans to integrate with grocery delivery services to further enhance efficiency. In addition, users that are traveling can receive meal replacement recommendations at local restaurants through the premium app via GPS – recommendations that keep them from deviating too far from their plan. Tracking also becomes incredibly simple. Rather than logging EVERYTHING eaten, the user simply indicates how often they follow their plan vs deviate, with a goal to improve the percentage to which they adhere.
MyFuelUp is patent-pending technology that was conceived at the Massachusetts Institute of Technology in 2012 and developed over the last two years with the help of licensed and registered dietitians/trainers. It launched at the Consumer Electronics Show in January 2015 and is starting to gain traction as a differentiated solution: most popular apps, such as MyFitnessPal, only offer calorie tracking capability but do not help the user to plan ahead (they are reactive). MyFuelUp is proactive and hopes to help educate and enable people amidst a $4Trillion healthcare crisis in the US, where over $0.5T could be saved just by improving the way we eat and exercise.