{"id":10916,"date":"2014-09-09T23:24:16","date_gmt":"2014-09-10T03:24:16","guid":{"rendered":"http:\/\/dougbardwell.com\/db\/?p=10916"},"modified":"2017-11-19T10:44:31","modified_gmt":"2017-11-19T15:44:31","slug":"cmworld-2014-opens-cleveland","status":"publish","type":"post","link":"https:\/\/dougbardwell.com\/db\/cmworld-2014-opens-cleveland\/","title":{"rendered":"CMWorld 2014 opens in Cleveland"},"content":{"rendered":"

Cleveland, Ohio welcomed 2,500 attendees from 50 countries to the fourth annual Content Marketing World<\/a> event.\u00a0 The Content Marketing Institute helps brands attract and retain customers through compelling, multi-channel storytelling.<\/p>\n

\"Exhibit<\/a><\/p>\n

Since the original Content Marketing World in 2011, attendance has grown 416%. Attendees and speakers include 10 of the Fortune 15 companies and 36 of the Fortune 100. The show was held in the Cleveland Convention Center.<\/p>\n

\"Attendees<\/a><\/p>\n

Over the course of four days, attendees will have the opportunity to hear 175+ speakers and visit 70+ sponsor’s booths. Topics Tuesday covered Business-to-Business, Business-to-Consumer, Future Content, Content Discovery, Demand Generation and Global Content Strategy.<\/p>\n

\"CMWorld2014-3437\"<\/a><\/p>\n

The show was opened by Joe Pulizzi, founder of the Content Marketing Institute. Pulizzi explained results of recently completed studies that show that 54% of successful marketers have a detailed, documents content marketing strategy, while on 11% of unsuccessful marketers have one.\u00a0 Similarly, only 3% of successful marketers have no strategy whatsoever, while 44% of unsuccessful marketers have none at all.<\/p>\n

Continuing on, he related that those successful marketers also followed their strategy more closely, measured it using a large variety of metrics, produced more content and spent more than their unsuccessful counterparts.<\/p>\n

[For more photos of the event, click here.]<\/span><\/p>\n

Sessions continue tomorrow during the main portion of the show and wrap up Thursday with an optional Industry Lab session.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cleveland, Ohio welcomed 2,500 attendees from 50 countries to the fourth annual Content Marketing World event.\u00a0 The Content Marketing Institute helps brands attract and retain customers through compelling, multi-channel storytelling. Since the original Content Marketing World in 2011, attendance has grown 416%. Attendees and speakers include 10 of the Fortune 15 companies and 36 of […]<\/p>\n","protected":false},"author":1,"featured_media":10920,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","cos_headline_score":0,"cos_seo_score":0,"cos_headline_text":"","cos_headline_has_been_analyzed":false,"cos_last_analyzed_headline":[],"om_disable_all_campaigns":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3636,607],"tags":[2909,639,1003,2910],"class_list":["post-10916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-past","category-tech-gadgets-gear-2","tag-content-management","tag-convention","tag-marketing","tag-trade-show"],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/CMWorld2014-3437.jpg?fit=1024%2C683&ssl=1",1024,683,false],"thumbnail":["https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/CMWorld2014-3437.jpg?fit=150%2C100&ssl=1",150,100,true],"medium":["https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/CMWorld2014-3437.jpg?fit=300%2C200&ssl=1",300,200,true],"medium_large":["https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/CMWorld2014-3437.jpg?fit=768%2C512&ssl=1",768,512,true],"large":["https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/CMWorld2014-3437.jpg?fit=600%2C400&ssl=1",600,400,true],"rpg_gallery_admin_thumb":["https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/CMWorld2014-3437.jpg?resize=150%2C150&ssl=1",150,150,true],"rpg_gallery_thumb":["https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/CMWorld2014-3437.jpg?resize=150%2C150&ssl=1",150,150,true],"1536x1536":["https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/CMWorld2014-3437.jpg?fit=1024%2C683&ssl=1",1024,683,true],"2048x2048":["https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/CMWorld2014-3437.jpg?fit=1024%2C683&ssl=1",1024,683,true],"gb-block-post-grid-landscape":["https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/CMWorld2014-3437.jpg?resize=600%2C400&ssl=1",600,400,true],"gb-block-post-grid-square":["https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/CMWorld2014-3437.jpg?resize=600%2C600&ssl=1",600,600,true],"et-pb-post-main-image":["https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/CMWorld2014-3437.jpg?resize=400%2C250&ssl=1",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/CMWorld2014-3437.jpg?resize=1024%2C675&ssl=1",1024,675,true],"et-pb-portfolio-image":["https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/CMWorld2014-3437.jpg?resize=400%2C284&ssl=1",400,284,true],"et-pb-portfolio-module-image":["https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/CMWorld2014-3437.jpg?resize=510%2C382&ssl=1",510,382,true],"et-pb-portfolio-image-single":["https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/CMWorld2014-3437.jpg?fit=1024%2C683&ssl=1",1024,683,true],"et-pb-gallery-module-image-portrait":["https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/CMWorld2014-3437.jpg?resize=400%2C516&ssl=1",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/CMWorld2014-3437.jpg?resize=1024%2C683&ssl=1",1024,683,true],"et-pb-image--responsive--desktop":["https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/CMWorld2014-3437.jpg?resize=1024%2C683&ssl=1",1024,683,true],"et-pb-image--responsive--tablet":["https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/CMWorld2014-3437.jpg?resize=980%2C551&ssl=1",980,551,true],"et-pb-image--responsive--phone":["https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/CMWorld2014-3437.jpg?resize=480%2C270&ssl=1",480,270,true]},"post_excerpt_stackable_v2":"

Cleveland, Ohio welcomed 2,500 attendees from 50 countries to the fourth annual Content Marketing World event.\u00a0 The Content Marketing Institute helps brands attract and retain customers through compelling, multi-channel storytelling. Since the original Content Marketing World in 2011, attendance has grown 416%. Attendees and speakers include 10 of the Fortune 15 companies and 36 of the Fortune 100. The show was held in the Cleveland Convention Center. Over the course of four days, attendees will have the opportunity to hear 175+ speakers and visit 70+ sponsor’s booths. Topics Tuesday covered Business-to-Business, Business-to-Consumer, Future Content, Content Discovery, Demand Generation and Global…<\/p>\n","category_list_v2":"Past<\/a>, Tech, Gadgets & Gear<\/a>","author_info_v2":{"name":"Doug","url":"https:\/\/dougbardwell.com\/db\/author\/admindoug\/"},"comments_num_v2":"0 comments","author_meta":{"display_name":"Doug","author_link":"https:\/\/dougbardwell.com\/db\/author\/admindoug\/"},"featured_img":"https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/CMWorld2014-3437.jpg?fit=300%2C200&ssl=1","featured_image_src":"https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/CMWorld2014-3437.jpg?resize=600%2C400&ssl=1","featured_image_src_square":"https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/CMWorld2014-3437.jpg?resize=600%2C600&ssl=1","author_info":{"display_name":"Doug","author_link":"https:\/\/dougbardwell.com\/db\/author\/admindoug\/"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/CMWorld2014-3437.jpg?fit=1024%2C683&ssl=1","coauthors":[],"tax_additional":{"categories":{"linked":["Past<\/a>","Tech, Gadgets & Gear<\/a>"],"unlinked":["Past<\/span>","Tech, Gadgets & Gear<\/span>"]},"tags":{"linked":["Content Management<\/a>","convention<\/a>","marketing<\/a>","trade show<\/a>"],"unlinked":["Content Management<\/span>","convention<\/span>","marketing<\/span>","trade show<\/span>"]}},"comment_count":0,"relative_dates":{"created":"Posted 12 years ago","modified":"Updated 8 years ago"},"absolute_dates":{"created":"Posted on September 9, 2014","modified":"Updated on November 19, 2017"},"absolute_dates_time":{"created":"Posted on September 9, 2014 11:24 pm","modified":"Updated on November 19, 2017 10:44 am"},"featured_img_caption":"","series_order":"","jetpack_shortlink":"https:\/\/wp.me\/p21Ejy-2Q4","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":10926,"url":"https:\/\/dougbardwell.com\/db\/kevin-spacey-caps-2014-content-marketing-world\/","url_meta":{"origin":10916,"position":0},"title":"Kevin Spacey caps off 2014 Content Marketing World","author":"Doug","date":"September 10, 2014","format":false,"excerpt":"Advertising is dead!\u00a0 Sorry, Don Draper.\u00a0 Content Marketing is king now, and any business interested in touching their target consumer better get with the program. But what is content marketing and how do you do it? For those answers, we turn to 2014 Content Marketing World going on yesterday and\u2026","rel":"","context":"In "Past"","block_context":{"text":"Past","link":"https:\/\/dougbardwell.com\/db\/category\/past\/"},"img":{"alt_text":"Kevin Spacey","src":"https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/Kevin-Spacey-4025.jpg?fit=1024%2C683&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/Kevin-Spacey-4025.jpg?fit=1024%2C683&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/Kevin-Spacey-4025.jpg?fit=1024%2C683&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/Kevin-Spacey-4025.jpg?fit=1024%2C683&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":25003,"url":"https:\/\/dougbardwell.com\/db\/cleveland-your-secret-is-out\/","url_meta":{"origin":10916,"position":1},"title":"Cleveland – your secret is out","author":"Doug","date":"October 5, 2016","format":false,"excerpt":"Darn. Now the secret is out - Cleveland is one of the top five cities where you can live the good life on $40,000 a year or less. \u00a0AARP just released their October\/November 2016 issue today, and Cleveland proudly ranks right up there. According to AARP The Magazine: \u201cThe Remake\u2026","rel":"","context":"In "Past"","block_context":{"text":"Past","link":"https:\/\/dougbardwell.com\/db\/category\/past\/"},"img":{"alt_text":"Cleveland Skyline | Photo by Doug Bardwell","src":"https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2016\/10\/Cleveland-Skyline-by-Doug-Bardwell.jpg?fit=1200%2C797&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2016\/10\/Cleveland-Skyline-by-Doug-Bardwell.jpg?fit=1200%2C797&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2016\/10\/Cleveland-Skyline-by-Doug-Bardwell.jpg?fit=1200%2C797&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2016\/10\/Cleveland-Skyline-by-Doug-Bardwell.jpg?fit=1200%2C797&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2016\/10\/Cleveland-Skyline-by-Doug-Bardwell.jpg?fit=1200%2C797&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":96,"url":"https:\/\/dougbardwell.com\/db\/photographing-statues-at-the-cleveland-art-museum-different-angles-yield-vastly-different-images\/","url_meta":{"origin":10916,"position":2},"title":"Photographing statues at the Cleveland Art Museum \u2013 different angles yield vastly different images","author":"Doug","date":"March 8, 2010","format":false,"excerpt":"The Cleveland Art Museum is located in the University Circle area on the east side of Cleveland. Photographers and art lovers from all over the world enjoy viewing the museum\u2019s 40,000+ pieces of art, covering photography, painting, sculpture, jewelry, ceramics, furniture, architecture and more.Outside the museum, a number of sculptures\u2026","rel":"","context":"In "Blog"","block_context":{"text":"Blog","link":"https:\/\/dougbardwell.com\/db\/category\/latest-news-blog\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3155,"url":"https:\/\/dougbardwell.com\/db\/cleveland-finally-gets-its-first-hostel\/","url_meta":{"origin":10916,"position":3},"title":"Cleveland finally gets its first hostel","author":"Doug","date":"September 15, 2012","format":false,"excerpt":"For years and years, there\u2019s been an effort to bring a real hostel to the Cleveland area.\u00a0 Finally it is a reality. 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