{"id":10926,"date":"2014-09-10T22:18:03","date_gmt":"2014-09-11T02:18:03","guid":{"rendered":"http:\/\/dougbardwell.com\/db\/?p=10926"},"modified":"2016-07-28T08:13:25","modified_gmt":"2016-07-28T12:13:25","slug":"kevin-spacey-caps-2014-content-marketing-world","status":"publish","type":"post","link":"https:\/\/dougbardwell.com\/db\/kevin-spacey-caps-2014-content-marketing-world\/","title":{"rendered":"Kevin Spacey caps off 2014 Content Marketing World"},"content":{"rendered":"

Advertising is dead!\u00a0 Sorry, Don Draper.\u00a0 Content Marketing is king now, and any business interested in touching their target consumer better get with the program. But what is content marketing and how do you do it?<\/p>\n

For those answers, we turn to 2014 Content Marketing World going on yesterday and today at the Cleveland Convention Center. In its most basic form, content marketing is using stories across multiple channels to raise awareness of your brand, elevate its reputation and retain customers.<\/p>\n

While Content Marketing can certainly work hand-in-hand with advertising, and Julie Fleischer from Kraft insists that it should, people continue to be moved to action more by a good story about your brand than by a slick ad for your brand.<\/p>\n

With that in mind, let\u2019s catch some major takeaways from the speakers at this year\u2019s event.<\/p>\n

Kevin Spacey \u2013 actor & producer \u2013 final Keynote presenter<\/h2>\n

\"Kevin<\/a><\/p>\n

The story is everything. Stay true to your brand and to your voice.\u00a0 Audiences will respond to that authenticity with\u00a0enthusiasm and passion. Always deliver value to your audience. Remember that audiences care more about the content and less about the platform. <\/em><\/p>\n

Joe Pulizzi \u2013 founder of Content Marketing\u00a0 Institute<\/h2>\n

\"Joe<\/a><\/p>\n

For content marketing to be ultimately successful, you need to write down your strategy and monitor its success using multiple metrics.<\/em><\/p>\n

Andrew Davis \u2013 author of Brandscaping<\/h2>\n

\"Andrew<\/a><\/p>\n

Brilliant storytellers create a sudden urge to act, and four tips to create that moment are: 1) Build suspense, 2) Foster aspiration, 3) Drive empathy and 4) Harness emotion.<\/em><\/p>\n

Julie Fleischer \u2013Director of Data + Content + Media at Kraft Foods<\/h2>\n

\"Julie<\/a><\/p>\n

Quality content invites the consumer in and positions them to engage with your brand<\/em><\/p>\n

Ann Handley \u2013 co-author Content Rules<\/h2>\n

\"Ann<\/a><\/p>\n

To get viewers, the content marketer needs to: 1) Demonstrate empathy, 2) Focus on relevant and inspirational content and 3) Focus on useful content available when the consumer needs it.<\/em><\/p>\n

Gini Dietrich \u2013 author of Spin Sucks<\/h2>\n

\"Gini-Dietrich\"<\/a><\/p>\n

When trying to create regular content for your blog, considers Lists and Ranked Lists.\u00a0 They are easy to create and people love to read them.<\/em><\/p>\n

Brian Clark & Jerod Morris \u2013 Copyblogger.com<\/h2>\n

\"Brian<\/a><\/p>\n

Your email list is your biggest asset and the way to get additional subscribers is to offer them something of value \u2013 preferably for free.<\/em><\/p>\n

David G. Jones \u2013 John Deere\u2019s The Furrow Magazine<\/h2>\n

\"David<\/a><\/p>\n

Their avid readers appreciate that the content of their magazine has always been totally free of corporate promotion.\u00a0 Only corporate mention is on the advertising pages. <\/em><\/p>\n

Jon Loomer \u2013 JonLoomer.com<\/h2>\n

\"Jon<\/a><\/p>\n

You can turn your fans into profits with Facebook ads, they are more relevant now than ever before, but it takes some intelligent planning to do them correctly.<\/em><\/p>\n

Todd Wheatland \u2013 author of The Marketers Guide to SlideShare<\/h2>\n

\"Todd-Wheatland\"<\/a><\/p>\n

As LinkedIn becomes more of a \u201cpublisher\u201d and less of a \u201cresume warehouse\u201d, the opportunity to connect with even consumer clients is better now than ever.\u00a0 Consider using Company Pages and Showcase Pages to set off your content.<\/em><\/p>\n

Mark Schaefer \u2013 author of The Tao of Twitter<\/h2>\n

\"Mark<\/a><\/p>\n

Twitter is the easiest way to start building one-on-one relationships \u2013 which is the first step in building business relationships.\u00a0 Concentrate on being authentically helpful instead of trying to \u201csell something. Smart interactions on Twitter will lead people to your content. Nothing says \u2018Love\u2019 like a Retweet.\u201d<\/em><\/p>\n

Scott Stratten \u2013 author of QR Codes Kill Kittens & UnMarketing<\/h2>\n

\"Scott<\/a><\/p>\n

You\u2019re the brand and branding happens in real time. \u00a0Answer bad social media immediately and with transparency.\u00a0 A quick, well-done reply can immediately diffuse your worst critic.<\/p>\n

Tim Washer \u2013 Social video producer and Comedy writer<\/h2>\n

\"Tim<\/a><\/p>\n

Get in the right space and you can be creative \u2013 you just need to be in the right frame of mind. Shift your focus from what you want to say to what the audience wants to hear. The more specific the story is, the more universal it becomes.<\/p>\n","protected":false},"excerpt":{"rendered":"

Advertising is dead!\u00a0 Sorry, Don Draper.\u00a0 Content Marketing is king now, and any business interested in touching their target consumer better get with the program. But what is content marketing and how do you do it? For those answers, we turn to 2014 Content Marketing World going on yesterday and today at the Cleveland Convention […]<\/p>\n","protected":false},"author":1,"featured_media":10936,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","cos_headline_score":0,"cos_seo_score":0,"cos_headline_text":"","cos_headline_has_been_analyzed":false,"cos_last_analyzed_headline":[],"om_disable_all_campaigns":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3636,607],"tags":[117,2911,639,2912,3658],"class_list":["post-10926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-past","category-tech-gadgets-gear-2","tag-cleveland","tag-content-marketing","tag-convention","tag-convention-center","tag-ohio"],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/Kevin-Spacey-4025.jpg?fit=1024%2C683&ssl=1",1024,683,false],"thumbnail":["https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/Kevin-Spacey-4025.jpg?fit=150%2C100&ssl=1",150,100,true],"medium":["https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/Kevin-Spacey-4025.jpg?fit=300%2C200&ssl=1",300,200,true],"medium_large":["https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/Kevin-Spacey-4025.jpg?fit=768%2C512&ssl=1",768,512,true],"large":["https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/Kevin-Spacey-4025.jpg?fit=600%2C400&ssl=1",600,400,true],"rpg_gallery_admin_thumb":["https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/Kevin-Spacey-4025.jpg?resize=150%2C150&ssl=1",150,150,true],"rpg_gallery_thumb":["https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/Kevin-Spacey-4025.jpg?resize=150%2C150&ssl=1",150,150,true],"1536x1536":["https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/Kevin-Spacey-4025.jpg?fit=1024%2C683&ssl=1",1024,683,true],"2048x2048":["https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/Kevin-Spacey-4025.jpg?fit=1024%2C683&ssl=1",1024,683,true],"gb-block-post-grid-landscape":["https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/Kevin-Spacey-4025.jpg?resize=600%2C400&ssl=1",600,400,true],"gb-block-post-grid-square":["https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/Kevin-Spacey-4025.jpg?resize=600%2C600&ssl=1",600,600,true],"et-pb-post-main-image":["https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/Kevin-Spacey-4025.jpg?resize=400%2C250&ssl=1",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/Kevin-Spacey-4025.jpg?resize=1024%2C675&ssl=1",1024,675,true],"et-pb-portfolio-image":["https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/Kevin-Spacey-4025.jpg?resize=400%2C284&ssl=1",400,284,true],"et-pb-portfolio-module-image":["https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/Kevin-Spacey-4025.jpg?resize=510%2C382&ssl=1",510,382,true],"et-pb-portfolio-image-single":["https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/Kevin-Spacey-4025.jpg?fit=1024%2C683&ssl=1",1024,683,true],"et-pb-gallery-module-image-portrait":["https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/Kevin-Spacey-4025.jpg?resize=400%2C516&ssl=1",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/Kevin-Spacey-4025.jpg?resize=1024%2C683&ssl=1",1024,683,true],"et-pb-image--responsive--desktop":["https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/Kevin-Spacey-4025.jpg?resize=1024%2C683&ssl=1",1024,683,true],"et-pb-image--responsive--tablet":["https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/Kevin-Spacey-4025.jpg?resize=980%2C551&ssl=1",980,551,true],"et-pb-image--responsive--phone":["https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/Kevin-Spacey-4025.jpg?resize=480%2C270&ssl=1",480,270,true]},"post_excerpt_stackable_v2":"

Advertising is dead!\u00a0 Sorry, Don Draper.\u00a0 Content Marketing is king now, and any business interested in touching their target consumer better get with the program. But what is content marketing and how do you do it? For those answers, we turn to 2014 Content Marketing World going on yesterday and today at the Cleveland Convention Center. In its most basic form, content marketing is using stories across multiple channels to raise awareness of your brand, elevate its reputation and retain customers. While Content Marketing can certainly work hand-in-hand with advertising, and Julie Fleischer from Kraft insists that it should, people…<\/p>\n","category_list_v2":"Past<\/a>, Tech, Gadgets & Gear<\/a>","author_info_v2":{"name":"Doug","url":"https:\/\/dougbardwell.com\/db\/author\/admindoug\/"},"comments_num_v2":"0 comments","author_meta":{"display_name":"Doug","author_link":"https:\/\/dougbardwell.com\/db\/author\/admindoug\/"},"featured_img":"https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/Kevin-Spacey-4025.jpg?fit=300%2C200&ssl=1","featured_image_src":"https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/Kevin-Spacey-4025.jpg?resize=600%2C400&ssl=1","featured_image_src_square":"https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/Kevin-Spacey-4025.jpg?resize=600%2C600&ssl=1","author_info":{"display_name":"Doug","author_link":"https:\/\/dougbardwell.com\/db\/author\/admindoug\/"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/Kevin-Spacey-4025.jpg?fit=1024%2C683&ssl=1","coauthors":[],"tax_additional":{"categories":{"linked":["Past<\/a>","Tech, Gadgets & Gear<\/a>"],"unlinked":["Past<\/span>","Tech, Gadgets & Gear<\/span>"]},"tags":{"linked":["Cleveland<\/a>","Content Marketing<\/a>","convention<\/a>","Convention Center<\/a>","Ohio<\/a>"],"unlinked":["Cleveland<\/span>","Content Marketing<\/span>","convention<\/span>","Convention Center<\/span>","Ohio<\/span>"]}},"comment_count":0,"relative_dates":{"created":"Posted 12 years ago","modified":"Updated 10 years ago"},"absolute_dates":{"created":"Posted on September 10, 2014","modified":"Updated on July 28, 2016"},"absolute_dates_time":{"created":"Posted on September 10, 2014 10:18 pm","modified":"Updated on July 28, 2016 8:13 am"},"featured_img_caption":"","series_order":"","jetpack_shortlink":"https:\/\/wp.me\/p21Ejy-2Qe","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":10916,"url":"https:\/\/dougbardwell.com\/db\/cmworld-2014-opens-cleveland\/","url_meta":{"origin":10926,"position":0},"title":"CMWorld 2014 opens in Cleveland","author":"Doug","date":"September 9, 2014","format":false,"excerpt":"Cleveland, Ohio welcomed 2,500 attendees from 50 countries to the fourth annual Content Marketing World event.\u00a0 The Content Marketing Institute helps brands attract and retain customers through compelling, multi-channel storytelling. Since the original Content Marketing World in 2011, attendance has grown 416%. Attendees and speakers include 10 of the Fortune\u2026","rel":"","context":"In "Past"","block_context":{"text":"Past","link":"https:\/\/dougbardwell.com\/db\/category\/past\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/CMWorld2014-3437.jpg?fit=1024%2C683&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/CMWorld2014-3437.jpg?fit=1024%2C683&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/CMWorld2014-3437.jpg?fit=1024%2C683&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2014\/09\/CMWorld2014-3437.jpg?fit=1024%2C683&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":115,"url":"https:\/\/dougbardwell.com\/db\/pritzker-architectural-award-recognizes-addition-to-toledo-museum\/","url_meta":{"origin":10926,"position":1},"title":"Pritzker architectural award recognizes addition to Toledo museum","author":"Doug","date":"March 29, 2010","format":false,"excerpt":"You don\u2019t need to travel far from Cleveland to experience architecturally significant spaces.\u00a0 Just yesterday, the 2010 Pritzker Architecture Prize was awarded to SANAA Ltd., the Japanese team of Kazuyo Sejima and Ryue Nishizawa, for their work on theToledo Museum of Art's transparent Glass Pavilion. This is the first male-female\u2026","rel":"","context":"In "Blog"","block_context":{"text":"Blog","link":"https:\/\/dougbardwell.com\/db\/category\/latest-news-blog\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/1.bp.blogspot.com\/_-lDfC-5y5Zk\/S7FoaOnFK7I\/AAAAAAAAAKg\/aW1_-fq-fJI\/s320\/500-4411761147_634b267f2b_o_Flickr_MichaelPecirno.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":6156,"url":"https:\/\/dougbardwell.com\/db\/salt-lake-city-easy-going\/","url_meta":{"origin":10926,"position":2},"title":"Salt Lake City \u2013 easy going","author":"Doug","date":"August 6, 2013","format":false,"excerpt":"If you spend any time in Salt Lake City, you\u2019ll be impressed with how easy it is to get around without renting a car. Arriving at the airport, you only need go outside and board the light rail system (Trax) to take you into the city. Trax has four lines\u2026","rel":"","context":"In "Travel"","block_context":{"text":"Travel","link":"https:\/\/dougbardwell.com\/db\/category\/travel\/"},"img":{"alt_text":"TRAX","src":"https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2013\/08\/Salt-Lake-City-8200.jpg?fit=600%2C450&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2013\/08\/Salt-Lake-City-8200.jpg?fit=600%2C450&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2013\/08\/Salt-Lake-City-8200.jpg?fit=600%2C450&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":30633,"url":"https:\/\/dougbardwell.com\/db\/clevelanders-catch-a-cruise-right-downtown\/","url_meta":{"origin":10926,"position":3},"title":"Clevelanders – catch a cruise – right downtown","author":"Doug","date":"July 20, 2017","format":false,"excerpt":"Great news for the Great Lakes - Cleveland is now a destination stop for Victory Cruise Lines. On June 20th, The Port of Cleveland welcomed the Victory 1 cruise ship to its docks \u2013 marking the addition of Cleveland to Victory Cruise Lines Great Lakes Grand Discovery tour of the\u2026","rel":"","context":"In "Travel"","block_context":{"text":"Travel","link":"https:\/\/dougbardwell.com\/db\/category\/travel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2017\/07\/victory-I1280.jpg?fit=1200%2C969&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2017\/07\/victory-I1280.jpg?fit=1200%2C969&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2017\/07\/victory-I1280.jpg?fit=1200%2C969&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2017\/07\/victory-I1280.jpg?fit=1200%2C969&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2017\/07\/victory-I1280.jpg?fit=1200%2C969&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":733,"url":"https:\/\/dougbardwell.com\/db\/new-ohio-urban-wildlife-preserve-opens-on-lake-erie\/","url_meta":{"origin":10926,"position":4},"title":"New Ohio urban wildlife preserve opens on Lake Erie","author":"Doug","date":"February 6, 2012","format":false,"excerpt":"Cleveland Lakefront Nature Preserve transforms previous Dike 14 sediment dumping area into recreational park Cleveland\u2019s newest nature preserve was opened today by a cast of local dignitaries. The 88-acre urban wildlife preserve on the southern shore of Lake Erie provides a 1.3 mile loop walking trail through a former sediment\u2026","rel":"","context":"In "Blog"","block_context":{"text":"Blog","link":"https:\/\/dougbardwell.com\/db\/category\/latest-news-blog\/"},"img":{"alt_text":"Signage at the Cleveland Lakefront Nature Preserve.","src":"https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2012\/02\/NaturePreserve-120206DSC_1452-300x199.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":13802,"url":"https:\/\/dougbardwell.com\/db\/starwoods-keyless-entry-proves-popular\/","url_meta":{"origin":10926,"position":5},"title":"Starwood’s keyless entry proves popular","author":"Doug","date":"April 27, 2015","format":false,"excerpt":"Road warriors usually look forward to getting to their rooms at the end of the day, but the part that is no fun is standing in line waiting for a room key. It\u2019s late, and so often the one in front of you seems to be the one with so\u2026","rel":"","context":"In "Past"","block_context":{"text":"Past","link":"https:\/\/dougbardwell.com\/db\/category\/past\/"},"img":{"alt_text":"Aloft Cleveland Hotel","src":"https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2015\/04\/SPG-Keyless-0282.jpg?fit=1200%2C797&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2015\/04\/SPG-Keyless-0282.jpg?fit=1200%2C797&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2015\/04\/SPG-Keyless-0282.jpg?fit=1200%2C797&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2015\/04\/SPG-Keyless-0282.jpg?fit=1200%2C797&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/dougbardwell.com\/db\/wp-content\/uploads\/2015\/04\/SPG-Keyless-0282.jpg?fit=1200%2C797&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/dougbardwell.com\/db\/wp-json\/wp\/v2\/posts\/10926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dougbardwell.com\/db\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dougbardwell.com\/db\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dougbardwell.com\/db\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dougbardwell.com\/db\/wp-json\/wp\/v2\/comments?post=10926"}],"version-history":[{"count":0,"href":"https:\/\/dougbardwell.com\/db\/wp-json\/wp\/v2\/posts\/10926\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dougbardwell.com\/db\/wp-json\/wp\/v2\/media\/10936"}],"wp:attachment":[{"href":"https:\/\/dougbardwell.com\/db\/wp-json\/wp\/v2\/media?parent=10926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dougbardwell.com\/db\/wp-json\/wp\/v2\/categories?post=10926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dougbardwell.com\/db\/wp-json\/wp\/v2\/tags?post=10926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}